Get to know me, the owner! My name is Nuno Rocha, also known as @diamondboi.  I am 45 years old, married, with two amazing children. My daughter Ariana is 12, and my son Nikolas is 9.  I was born in Portugal, but I grew up in the Greater Toronto Area. Win or lose, I’m a die-hard Raptor’s fan! And what an amazing year it was, we got that chip boi!  I’ve been in the jewellery industry for over 30 years. During that time I have worked in wholesale, manufacturing and retail.  I struggled to find my place because I always wanted to do things my own way, which often landed me in trouble.  Thirteen years ago I said “fuck it all” and decided to go out on my own. 


At first I tried to maintain that stereotypical professional image, but it made me feel like a salesman and that is not at all who I am or what I am about.  I decided to ditch the suits and ties and just be myself.  I’m not a salesman, I’m just a regular dude who makes bad-ass jewellery, and my jewellery does the talking for me! I pour all of my effort and passion into my work because I think of my clients as family. It’s an extremely rewarding feeling to know that I’ve played a small part in some of the most memorable moments of their lives. 


What I am great at is designing beautiful jewellery.  I create pieces that my clients will admire forever.  This is what I do.

Diamondboi Team

Anna-Kay Steele- Executive Assistant to diamondboi

Hannah Silvestre- Executive Assistant to Anna-Kay Steele

Anita Rocha- COO of Shine Bright Like a Diamond Foundation.


My Bling

A collection of amazing designs created by diamondboi



Diamondboi Designs has created a non-profit foundation called The Shine Bright Like a Diamond Foundation to raise funds and awareness for the following charities: The Breast Cancer Society of Canada, Prostate Cancer Society, Leukemia & Lymphoma Society of Canada.  These 3 Cancer's have personally  affected my household.  My mom is in remission from Breast Cancer, my dad is still dealing with Prostate Cancer and 2 of my wife's relatives have unfortunately passed away from Leukemia.  We are hosting our 1st Annual Gala on Friday, November 15th, 2019 at the Lakeshore Convention Centre.  Through the support of our generous sponsors we will achieve our goal of raising funds for these charities.

Contact Us

Brampton - Hwy 10-Mayfield Road - Monday - Tuesday - Friday


Downtown Toronto- Adelaide and Sherbourne-  Wednesday - Thursday - Saturday

TEL: 647.972.RING (7464)



By Appointment Only


2019  By Diamondboi Designs - A division of The Diamond Studio Inc  All Rights Reserved

TEL: 647.972.RING (7464)  EMAIL: